Real people. Honest reactions. Ready to use.
Unprompted video reactions designed to support brand storytelling.
No prompts. Just spontaneous brand mentions.
Real people. Honest reactions. Content audiences trust.
We capture unprompted, rights-cleared human reactions to brand-relevant themes and deliver them as reusable assets for creative insight, campaign development, and social storytelling.
Vox Populi is a short-form video capture service that records everyday people sharing honest, unprompted reactions.
We deliver natural clips that capture how your audience really talks, reacts, and decides.
We recruit everyday people who match your target audience, provide neutral context, and capture unscripted responses, delivered as fully rights-cleared, brand-ready clips.
Because we don’t prompt brands, brand mentions happen naturally, the way people speak in real life.
How It Works
You Brief Us
Tell us who you want to hear from, and what you’d like them to talk about on camera.
We Record Clips
We record honest, unscripted responses to brand-blind, non-leading questions.
We Deliver Clips
Video clips are reviewed, labelled and delivered in MP4 format.
Rights Cleared
All clips are captured with participant consent and cleared for commercial use, making them ready for use across a range of brand assets.
QC Approved
We review every recording for clarity, relevance, tone and commercial suitability before it enters your viewing library.
Unbranded by Design
We don’t use brand prompts, so reactions (and brands) come up naturally, just like in real conversations.
Turn Honest Opinions into Impact.
Because real, authentic human content moves campaigns.
